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Every business that wants to ensure growth and profitability must come up with strategies and implement programs that will be a success. These strategies are supposed to focus on both the short-term and long-term goals of the business. It’s also important to indicate that sustainable growth isn’t just something you sit back and watch happen. Some of the initial steps to a growth strategy include establishing a value proposition, defining the key indicators of your business, identifying your target and ideal customer, understanding your competition, verifying your revenue streams, and focusing on your business strengths.

We both know that you’re always thinking about different ways of ensuring business growth every year. That’s what every passionate entrepreneur does. You’ll come up with multiple business ideas; some will work while some won’t. But, the lessons you learn in each phase and stage of your business are the most valuable asset you can have. Over time, you will learn new ways through which you can market your service or product as well as ways to increase your customer base. As you develop different approaches to grow your business, here are strategies to keep in mind.

Retention is King

Small businesses tend to ignore the fact that retention is an important factor to ensuring business growth and profitability. Ever asked yourself why big business organization invest so much in establishing and building a relationship with the customer? It’s all about retention. As a business, your success largely depends on your relationship with the customer. Aim at being your customer’s friend. Become an expert at establishing and maintaining relationships. A percentage of your business’s annual sales should be channeled to client or customer retention. You want to get your customers to keep coming back to your business.

You’d rather focus on Marketing Assets than Marketing Tricks

Most businesses that employ marketing tricks survive for some time before things take a different turn. You might find them useful at first, but after a while, the true colors will start showing up. If you want your business to grow and generate more revenue, make sure you use a successful marketing campaign to test a new business idea. That means you’ll need to allocate more resources (time and money) to the marketing campaign.

Understand that everything is a Process

Any business that operates without defined processes, systems and structures is limited and is less likely to succeed in the long run. First of all, you must have clear goals for the business and create structures and processes based on your goals as a business. Once you have systems in place, it’s important to give them time to work. You may need to make changes and adjustments to the system to improve it. The purpose of putting systems and processes in place is to keep everything in your business running smoothly.

These strategies should be the foundation of your business. Without proper strategies, your business is more likely to fail, struggle, or remain at the same level. Remember the success of any business usually depends on the foundation the owner has built for it.